Anti-tobacco Advertising Campaign

Have you seen the recent anti-tobacco commercials?

I have and can’t help wonder if they are sending the message intended. I believe the average person is fully aware of the effects of smoking and a person on the television whose health is struggling, unable to stop coughing, isn’t going to make them throw the pack (or addiction) away and take a new lease on life. If that were in fact all it took, then it would be easy to turn the alcoholic from alcohol, the shopper from the mall, the gambler from the casino and the overweight from the cake.

These commercials make everyone the victim. Think about the person who is dealing with these types of illnesses with a friend or family member. Do they need a reminder of what’s happening or what’s to come? For the person who has had first hand experience due to the loss of someone, is it fair to have the memories come back to them time and time again? Worst of all is the small child. They have been told that mommy or daddy are going to die from smoking. Isn’t it bad enough that they need to deal with this? But then to take those impressionable little minds and show them what could possibly be their parent’s fate, how frightening must that be! The horrible illnesses that are shown can be cause by many other things as well, second hand smoke, too much stress, unhealthy eating or even genetics.

I think taking another road might be more effective. Why not show that the average pack a day person will spend approximately $2200 a year or more on the addiction. Then show the wonderful things that could purchased with that same money, be it food in the house or a wonderful vacation. Then heavily push the various ways a person could go about quitting.

What’s wrong with using positive motivation instead of crippling fear?

New Year’s Resolutions


With 2011 coming to an end, I ask what kind of a New Year’s Resolution goal setter are you?

Do you ignore this task all together? Make a long list only to forget it by the time February rolls around? Or are you like me? I form the list in my head, knowing the majority of it by heart as it has been there year after year.

While reviewing my 2011 goals the other day, those met and those not, I found myself thinking about this year’s accomplishments. You know the ones, they weren’t on the goal sheet. It was a task or a thought that came up during the year, arriving in different sizes and complexities. I began to write these down, astonished at the length of the list. I then reviewed how I handled each of them, some free and easy, others which caused me to tap on areas unknown. When I was done with this task I found that I didn’t feel quite so bad about the 2011 goals I did not meet.

For 2012 I am going to use a new approach! I will continue to set goals as I feel without them I tend to wander, not sure of my final destination. However, this year I will be certain to watch for the unexpected accomplishments and make note of them to review and celebrate at the end of year.